Disclaimer: I have to be transparent… This post was declined by an outside source and penned last month on Friday the thirteenth, a date associated with the Knights Templar.
On Friday, October 13, 1307 (a date sometimes spuriously linked with the origin of the Friday the 13th superstition) Philip ordered de Molay and scores of other French Templars to be simultaneously arrested. The arrest warrant started with the phrase : “Dieu n’est pas content, nous avons des ennemis de la foi dans le Royaume” ["God is not pleased. We have enemies of the faith in the kingdom"]
I would like to post it now, though it’s a bit outdated and a Google motion or two could fall victim to its content (I guess, with the help of a Danny Sullivan post, I would log Google privacy ‘sins’ under sloth). Don’t be lazy with transparency, brands!……
…with no further… I now give you my original post:
“‘The world [wide Web] is a fine place and worth fighting for.”
I’ve been making observations. I’m a keen observer; usually of a quiet nature, but as of late, my muse has been speaking to me, asking for divine intervention regarding a medley of sins. I had to oblige…it would be a sin otherwise.
Google, you’re already the most popular SE, you’re hungry for more inbound links? In late December, a belly-full of blog posts starting churning out good tidings about Google Chrome and how it benefits small businesses. Each post hosted a “sponsored” disclaimer; however, some of them included ‘follow links’ pointing back to the Google Chrome site. Hmm…it’s a sin big brands like Forbes got slapped on the wrist for doing the same thing by a well known SE.
Google unlawfully selling 2012 London tickets? It seems Google’s AdWords platform indirectly aided and abetted Live Olympic Tickets (an unofficial seller of Olympic tickets) by oft placing it atop results pages for “Olympic Tickets.” Quite a few customers were duped and more than a week passed while the bogus ticket seller site sat atop SERPs. Five Investigates contacted the Google brand and the issue was “resolved.”
Sloth can be characterized as being mentally or physically inactive. Google’s crime of sloth was committed in regard to the Twitter/Google Plus sitcom. As a Mashable post exhibited, Google cried “oversight” regarding its engines’ inability to catalog Twitter’s “@” handle. So in five years, the ever-so-diligent Google, one who unleashes Panda fury on the algorithm sluggish, exercised a bit of laziness in attending to the matter?
We can add another sloth mishap to the Google family of sins. Google was spotted lagging in regard to Google Places. Owner responses were showing up when browsers leveraged desktops but not for iPhone, Android, or smart phone users. A Google representative responded with an “oopsies” kinda sentiment.
This may be the farthest stretch, (hey, I need a ‘lustful’ sin; don’t be as hard on me as I’m being on G!) but if we understand lust to be an excess of something (usually desire), then we can pin that one on Google too in regard to the excess of provided SERPs. Some queries garner way more than ten results. However, it is hard for Google to remain in excess; the post also reveals a shortage of normally-allotted “organic” results too.
Google does everything well, maybe too well. It may seem natural to grow a bit envious in regard to the user reception of other sites, sites people often chirp over and spend quality face time with online. Let’s face it; Facebook and Twitter do some things better than Google, (and at present, Google+) yet thanks to the logistics of Google’s social media platform, one that’s already influencing SERPs but (due to prior agreements with Facebook and Twitter) don’t completely ingrain or “include” popular social sites in a robust nature (yet?), Google may “one up” them on the social media playground.
Google “no likey” when you don’t adhere to its rules and constant changes. G won’t go medieval on you (or even marsupial) but will unleash a can of Panda on you! The online world saw a number of Panda updates throughout 2011, sending some Web masters (who likely assumed they were being obedient) back to the drawing board, finding ways to appease the sudden wrath of Google’s ‘henchbear.’
If you’ve picked up on the se7en theme and remember the movie, Brad Pitt’s character is left to complete the seventh sin, prompted by the devious deeds of Kevin Spacey’s character. In my version, I want Google to seal its own fate as well but I don’t want to instigate wrath. Hopefully, Google, a brand I often champion (and have respect for) will make amends with these observational sins by addressing its consumers, the Web users. Google, observe the brand’s esteemed position at such great heights, and come down now. Ensure users of Google-brand good nature through transparency and best practices. “We” see you and deserve an upright, righteous provider. Don’t allow pride to smear brand transparency and customer relations.
Thanks for reading.