Today, I received a tremendous compliment via Matt McGee. I respect Matt a lot due to his thoughts and editorial skills. The daily roundup via Marketing Land and Search Engine Land houses (IMO) some of the best posts in the industry. Imagine the compliment to realize Matt included my influencers post in yesterday’s roundup.
@mattmcgee wow-didn’t realize- thanks, Matt -that’s a huge compliment in anthony land :)
Last week, I sent Julie Joyce a DM, pretty much thanking her for being awesome. I compared her to other peers/professionals who work at two, phenomenal industry brands. Julie agreed about the brands, stating they employed professionals that were exceptionally great marketers, those who know people.
That last sentiment resonated with me. That’s right. Marketers (the exceptional ones) know people…really well. Read all the technical posts and leverage all the available automated tools you want; they help in many cases; but, there’s no alternative to knowing people.
It got me thinking of a sentiment I relayed to Dan Shure some time ago. Back in the early part of the year, Dan inquired about the usefulness of Twitter’s ‘favorite’ button.
I remember at least one person responding to him, relaying the ‘favorite’ button is used to ‘bookmark’ something for future viewing. That makes sense. Additionally, we know that a favorite observation can also be used to express your support or ‘thumb up’ of a particular tweet. For instance, I had no other reason for ‘favoriting’ Streko’s tweet other than pure agreement…
R.I.P. Notorious BIG – Today the world lost the greatest rapper of all time
However, I had another idea about what you could do with favorited tweets. I mentioned it in my ‘sweet tweets…’ guest blog post at iPull’s site… I wouldn’t make you read all through the blog cereal box to get to the prize… I’ll tell you. But I did want to mention my first industry guest post because it means a lot to me. It’s a testament of my work and passion.
Which brings me to my point. Content Muse was originated to show the world my writing, especially the online marketing industry, my peers. Those who I tweet, DM, and email with KNOW peer support and appreciation is priceless to me. To return to my convo with Julie in the intro, I don’t think there’s a better source of ‘testimonials.’
No offense to those who use other varieties of testimonials; but, let’s be honest; a lot of peoples’ testimonials gravitate more toward the phony bologna side of truth, don’t they? I mean, is it a far stretch to reckon these clients kind of wrote it up as a favor or compensation for services? Or, these people are friends of the owner, are completely made up, or are people accompanied by no contact information. Is that unfair of me to think about?
I mean, can I do this?
“There’s one poet on this earth who doubles as an incredible marketer/writer…and, it ain’t me, babe.” – Bob Dylan aka Robert Allen Zimmerman.
I mean, you don’t know (for sure) if he said that or not, do you? Are you going to call me on three-way with Bob and get me all tangled up and blue over my fib?
Don’t get me wrong. In some cases, a testimonial that takes on the shape of a ‘case study’ does express a brand’s value; yet, many testimonials are brief one-liners, hosting little to go on, or are grossly over-the-top, kind of like a commercial that suggests I’ll get all the fine ladies to make a fuss over my body spray…(Don’t judge! I don’t use that stuff! I just give them a whiff of my wit. :) )
In short, those kinds of testimonials smell kinda funny to me. If they smell foul to me, you better believe your peers (the exceptional ones) are picking up on the same scent.
What respected peers state about me means the world to me; and, in the very least, they mean I can use actual peers’ sentiments as testimonials of my professionalism, writing, character, networking skills, etc to express to others outside of the industry or interested in my professional acumen.
In closing, I really like the message in Tad’s latest post on Positive SEO or Google Parkour. Within Tad states:
“Today I want to show you a short case study where I used positive SEO to help a “competitor””
Notice the use of quotations. Tad and I have discussed this a bit. Yes, technically “we peers” are “competitors,” yet I can’t deny I learn from many of you on a daily basis. I kind of have WAY more positive things to say about and admire in my “competitors.” Thankfully, many of you feel the same way.
So, I’ve been ‘favoriting’ particular sentiments tweeted about me on Twitter. The ‘favorite’ action shows my peers I appreciate the sentiment (as stated in my influencer post, the intrinsic value of peer recognition far exceeds any extrinsic ‘win.’) Additionally, I am accumulating a respectable page of musings on ‘the muse.’
I made a new page on the site, and linked to it from the right column underneath my picture. Take a look at some ‘peer testimonials,’ in my opinion ‘the best kind’ as far as this industry goes. Could such a notion work for your company or personal blog? Let me know what you think of the idea, and whether you agree or disagree. Either way, your peer input is appreciated.
Thanks for reading – Anthony Pensabene