I’m getting separation anxiety, community peers. Since when did the ‘band’ break up? You know, the merry band of SEO community brothers and sisters. Perhaps I’m being a bit sensitive of late. We the people have lightened the load by at least two in the last week (Tom Critchlow – Jonathon Colman). Maybe I’m overreacting.
However, I have noticed a trend within the last six months. I stroll the online streets often. Visiting several blogs was like bar hopping. It was groovy to ‘hit up’ one blog for some insight and comment convo, take a bow, then groove on down the cyber road to another peer’s blog establishment. And so on..like a bar or blog crawl. It was jolly ole’ fun!
Now #bloghopping has gone the way of the dodo. Let’s use Gianluca’s recent State of Search post as an example of community-comment atrophy. Plenty of good twitizens shared the post; yet, as of right now (6:50 pm central mountain 7-10-12) only 35 people have commented.
Thanks to Moz’s nifty post analytics tool, we can see that the post’s stats are nothing to be ashamed about. It’s got over 2,800 page views thus far. People are visiting; but, a small percentage is commenting. What gives?
Why do you or don’t you comment at the end of blogs? I feel it’s a great personal branding/relation tool underutilized.
I went there today…
Sadly I think a lot of times it’s either laziness (“don’t have time to comment”) or don’t see the value-add of a comment…
I will say I’m much more likely to Tweet out strong article vs comment & feels redundant doing both since tweet has my comment…
I kinda see it as 6 vs. half dozen…tweeting helps spread post to more people & commenting builds convo for current visitors…
I do try and leave comments for posts that I know others will find on their own though (ex. – Eric Enge’s Cutts Interview)…
I appreciate Brett’s replies and can wrap my head around the sentiments. I would like to utilize our Twitter interaction to strengthen the validity of my position regarding blog comments.
John cites ‘getting your name out there’ as one tactic leveraged, securing the rise to 10,000 visits per month.
“Another big part to my success, I think, was personal branding.”
Um, I know a way to accelerate and facilitate personal branding- read the thoughts of others, reflect, and offer your own opinion, experiences, and any actionable suggestions. At worst, people read over your comment (much like the millions of tweets they see per day). At best, you may make an impression…
as well as leave tidbits for others to reflect upon and potentially learn from… There are other examples; but hopefully you get my point.
@BrettASnyder thanks, Brett. I see your point re redundancy, yet I’d rather maintain your thoughts on the post for later readers..adds value
Commenting helps with personal branding and exposure. As Doherty suggests (as well as I in a guest post), get your name out there. Be seen. Be heard. Be cogitated upon. Don’t be lazy; be relevant.
I understand Brett’s point relating to redundancy. It inspires a distinction regarding observed levels of participation.
Twitter allows for 140 characters. In perusing a Twitter Search of Gianluca’s post, I couldn’t find anything exceptionally stimulating.
Joel K. does use the adjective, “rad,” which is always welcome in my world; other than that, I didn’t really extract any ‘gems’ from the process.
However, when people comment, it’s much more enriching for the entire community. We learn together, creating a lasting sentiment of commentary. Remember how much fun commenting was?!
Remember Gianluca’s “Wake Up..” post? It was awesome. That currently has 163 comments (a considerably larger number than today’s).
If you dig into that post’s comments, you’ll find useful information/resources:
There are other examples; but hopefully you get my point. I am making a distinction between sharing content and adding to it. Tweeting is sharing. It’s great and beneficial. But could we take things a step further for the betterment of the community? Commenting strengthens and adds to the community.
Commenting on blogs further ignites, engages,and enriches the community.