Sorry, Folks. Blog Park’s Closed…
“it’s like if I can be interested enough to comment, why can’t you as the author…”
Quid pro quo, agent Starling… How invested are you in your brand? To me, it’s my ‘business,’ something I created, which (hopefully) readers find of value. It’s not a vanity mirror. It’s for you, readers, to engage, communicate, learn, teach, and prosper with me. It requires reciprocity. As the Fab Four put it: …and in the end…the love you take is equal…to…the…love…you make.
Imagine going through the effort of reading, cogitating, offering insight/addition to someone’s post. Imagine partaking in a blogging system, (you know a social platform) which beseeches reads and comments, but gives…
Wait. So some ‘opened’ an establishment…but may/may not wholeheartedly serve ‘customers’? The irony is atrophying me… Honestly, I personally take notice. If you observe some don’t ‘hangout’ at establishments as much of late, it could be due to an (hopefully unintended) impression. I know. They don’t have to. But it’s in part why readers came along for the ride…to share…to connect…to further associate with a blogger’s brand. Isn’t…that…what…is…wanted?
The Love You Make
I actually have ‘love you make’ and ‘love you take’ tattooed on my forearms (#forrealsies). I have an inkling; it’s a sentiment some bloggers put to the wayside or momentarily lapse upon. It’s okay. We’re bringing comments back; (but still) some modern bloggers don’t know how to (re)act.
Which brings me to this post on commenting on comments. Actually, allow me to allow one of my readers to illustrate my point:
“…I used to comment almost everywhere I read but rapidly gave up on vanity posters who did not engage with the comments – it’s like if I can be interested enough to comment, why can’t you as the author be bothered to respond?…”
Great question, Paul. We’re going to explore some points here. Actually, I’ve been thinking about this for a while, and kinda-sorta wanna turn the screw of my prior post a bit. I don’t think the lack of commenting is due to commenters altogether; in fact, I think the atrophy is due to the lack of blogger response…perhaps moreso.
I got to thinking well (did you catch that one, Alessio?)…thinking of a paragon example. Who’s someone who diligently addresses peer questions and concerns, one who appreciates the art of empathy? I didn’t have to think too hard to contact Dan Shure. Cases in point: Dan’s title post then WordPress post on Moz, garnering 148 and 146 comments respectively.
Oh yeah, take a gander at Dan’s closing sentiment on that first one….
“I will respond to all…”
Take a look yourself. Homeboy’s responses are abundant. Dan’s a great citizen of the community. He helps tremendously regarding critique and encouragement. Why does Dan place so much effort in responding? Someone should ask him (gets in DeLorean).
You do a super job at responding to comments. Why is that important to you?
“Its important to me because a post is as much a discussion as a piece of content. It’s alive. It breathes. Each post is a plant, and you have to come back and water it once and a while.
It’s about me LISTENING as much as being listened to. And sometimes its just to show people that I care about what they have to say, or I’m here to answer their questions. And that a post isn’t just about me, its about the community and its all give and take.”
“It’s all give and take.” I like that, Shure :)
Here are some other good examples of diligent blog hosts:
Alessio gave me this for being interviewed:
That’s expressed appreciation methinks :)
Point Blank is creative about responding and expressing appreciation to readers . I observed this transaction recently:
There are other good examples. But hopefully you get the point.
So You Wanna Be an Inbound Superstar?
I wanted to do something extra special for my 30th birthday. I thought, “WTF can I do that would really be mucho fun for those who come?” Like marketing, it’s not about ME. It’s about THEM. Who’s the (wo)man? You are, reader.
In investing further thought on the celebration, I was like, “Pff, I’ll throw a skating party jammy jam and party like it’s 1989.” But we’re not 11 any longer; we’re adults. Hmm… well I’ll just hire a bus to take us to the bar, then to the rink, then back to the bar. Oh yeah. I think I’ll buy everyone milk and cookies for the bus ride too… #allaboutthedetails #borrowedideafromAndyKaufman
Dude/ette bloggers, I understand it’s a time/resource investment; but, why did you put this thing in motion to begin with? Have fun with the participation; do your thing.
People still talk about the skating jam. Why? I invested the time and energy. I placed much thought upon expressing appreciation to partygoers. (Anthony, Awesome. Why are you discussing man-child parties?) (Because it’s a metaphor for hosting a blog.)
Quid pro quo…
Quit pro quo…
How many readers notice those who kinda have lopsided, ‘love-you-take only’ comments? What do you think such actions do to some readers? Do you think they ‘influence’ thoughts you don’t want readers to have? Perhaps.
“…There’s still a sense of hesitancy at times, wondering if I am saying something stupid or worthless, but more often than not I go ahead and say what I have to say. I tweet @ people who won’t know who I am because I know they’re people, mostly nice people, and if I were in their position I’d be happy for people like me to engage. If I don’t get a response it’s not the end of the world. It doesn’t mean I’ve been judged and found unworthy, even if that thought had played into any initial trepidation…”
I know this feeling. I had it. I still get crickets at times. I don’t take it ‘personally’; yet, if you spoke to someone in a 3D fashion, you’d probably (at least) expect recognition of your existence? That’s respecting/appreciating others.
Whether you’re a rock star or a bing bang in the making, don’t forget to remember your consumers. Don’t be a big business that has learned to ‘expect’ the readers, the popularity, the comments. Be the boutique brand with the vision to create something people want.
Keep that beginning twinkle in your blog step. People notice. People respond to it. As I suggest in a Joker of a guest post, remain faithful to your ‘Gotham.’ Don’t ever stop becoming the hero. As I’ve referenced before, a little feedback/encouragement/participation goes a very long way.