Mo Content Places, Less Comment Occasions?

Posts by Anthony

Dan Shure  “More content = more possible places to comment = less per post but the same overall.” 

In my last post on commenting on blog comments, Dan Shure waxed sleuth rhetoric, helping illustrate the importance of being engaged with your blog’s audience.  Before that, I expressed the importance of bringing comments back.

In today’s post, I want to explore the topic of blog spelunking even more, focusing upon where people are “hanging loose” online.  Perhaps more content begets more occasions for comments; or, it’s diluting the on-blog comment tradition, perhaps commenting altogether.

More could be less; maybe more real estate contributes to the contribution atrophy of any single location?  Let’s put a finger on it.

I Gotta G Me?

Anthony Pensabene  - Do you believe interaction on Google plus (specifically within our industry) has added to the atrophy of blog comments?

Dan Shure  “Quite possible. As mentioned, I believe there’s WAY more places to carry a conversation online than there was a year ago. Last year Google Plus barely existed, and Inbound.org wasn’t even thought of. So I’d say G+ is just one more place out of many that have come out in the last 12 months”

Good points, Shure; online marketing subject takes place on Gplus and Inbound.org.  Maybe those properties, though taking away from on-blog participation, do serve the same purpose?

“Whether I’m right or whether I’m wrong. Whether I find a place in this world or never belong. I gotta be me, I’ve gotta be me.” Sammy Davis Jr. was a cool cat for many reasons, that attitude being one.

I’m on Gplus.  Admittedly, I initially listened to Rand.  It was early January.  Google plus was shiny and new.  All the cool kids were doing it.

I started doing it.  But, I’ve been bad.  Actually, I’m a poor Gplus citizen.  I hardly use it.  Thus far, I’ve found a place for pictures of Bubba the dog and to have someone else be me.

That’s about it.  The only reason I maintain the account is due to Google authorship potential. You know, so to Google I look like an ‘author.’

Otherwise, I’m being completely hypocritical regarding hyper engagement.  I’m not walking my talk…there.  Twitter is another story.  It’s where I communicate most regularly.

Shure previously mentioned time as a factor:

“For one, time is an issue. I could literally spend all day sometimes responding to things.”

I understand.  As I replied, blogging is a commitment.  Exposure and engagement is needed also.  The Twitter/personal blog commitment is made.  I walk my talk in those places.  If I were to offer my relations in more places, it would take away from my investment in relations in those primary places.

This is a personal decision. I am a one-person brand.  I must choose my resources and commitments accordingly. To me, less is more.  I can make best use of my blog and Twitter profile due to the limitation of leveraging numerous branding/participating ‘hangouts.’

I came across some user stats regarding social media:

“Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts)

Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts)

If less is more, I can make greater strides keeping it simple.  I can better connect by being consistent, using Twitter and my personal blog in a robust, communicative manner.

AJ Kohn is diligent in the community.  He regularly uses Gplus.  He posted this apropos piece on caring about commenting today, receiving participation on it:

Okay, AJ, this could be an exception more than a regular occurrence; but, there is participation there.

Let’s look at some of Shure’s activity on Gplus of late.  I know Shure is heavily ingrained in the community; but, in giving a quick glance, it may not be on Gplus so much…

This could be an ‘off’ time for Shure’s Gplus activity; or, it may reflect sporadic and inconsistent commenting by peers despite his posting or sharing.

From referenced article above:

Google+ is expected to reach 400 million users by the end of 2012. It’s membership is 63% male, with the largest cohort in their mid-20s. While the largest block of users by country are in the U.S., the second largest is India. However, only 17% of users are considered “active.” (Jeff Bullas)

Gplus is a platform befitting to making comments (not limited to characters like Twitter).  And, though an influencer may not ‘circle’ you back, one can ‘follow’ their posted content and thoughts, and possibly exchange thoughts with them.

However, is this occurring?  It is not occurring for me.  Is it for you?  Do you see Gplus as a learning/engaging alternative to actively and directly partaking on blog comments?

Honestly, I’d be much obliged to gain the interest of new people on Gplus.  But I would much rather have them participate on my blog property.  I want them to come to ‘my establishment,’ not my marketing vehicle for it.  The on-blog participation is ‘closer’ to the ‘heart’ of my brand.  Savvy?

More Begets Less?

There isn’t a lot of action on Dan’s Gplus posts above.  Many have accounts; yet, how ‘active’ are we?  There is an influx of social media options.  Courtney Seiter of Raven made an excellent point last week in this social media post.  If I may use her Homer-riffic illustration of choices:

Perhaps, people are less likely to comment because of the sheer amount of information.  Or, the high numbers of posts make people more ‘picky’ about commenting/thumbing.

Dan Shure  “I think people at heart are really looking for the content that stands well above the rest, and I know I still only thumb things that are unique, SUPER-useful (like I find myself bookmarking it, sending to clients, or using as a guide for my own work).”

Is this true?  Are readers suffering from content inundation, making it less inviting to share knowledge, to participate with the community?

Perhaps I’ve come full circle on this tri-post topic…

Sharing or Participating?

Anthony Pensabene  What is your take on distinguishing sharing from adding to the community?  For instance, I see tweeting as ‘sharing,’ commenting does more to enhance the community.  Agree/disagree/indifferent?

Dan Shure

“Sharing vs commenting in a tangible sense are different, yes.
Sharing is like sharing your latest favorite band with your buddy. It’s not YOUR music but you relate to it, it has meaning or benefit to you and you think your friend might find it of value.

Commenting is like being a journalist. You’re adding your own opinion and viewpoint to the story.

BUT I think the intangible spirit of where sharing or commenting comes from is the same place, when done well. You simply have a pure intention of adding value – no alternative motives. You’re not sharing or commenting because of how it makes YOU look. You’re doing it to genuinely affect those who you share or comment with.

Specifically, blog comment can only be commenting, because you can’t share the post you’re commenting on while in the post :) But you can share another URL within that post, which then becomes sharing.

Tweeting can be both. I see a tweet using the pre-written title etc without changing anything – that’s just sharing. BUT, some real power comes when you can add you’re own commenting to something you tweet. I notice people who do this well get more attention on Twitter.”

So, what’s going on?  We’ve been introduced to more ‘social’ platforms, creating “more” opportunity for engagement, or ‘just’ increasing real estate, ironically providing less with more?

As referenced, I see more value in working with less.  If I may once again ask AJ to illustrate my point (but I won’t ask him to guest blog or will I?)

AJ Kohn  “One of the things I tell every single client when we talk about blogging is this:

Respond to every comment.

I believe in the idea of 1000 True Fans by Kevin Kelley. Responding to that comment is an effective way to get you to that 1000 goal.”

I like that point a lot.  Courtney Seiter won the Web last week as far as I’m concerned.  BE INTERESTED.  That’s how you get to be interesting.

Anthony Pensabene  Great message – “be interested.” ..Maybe that’s what begets people thinking you are interesting http://bit.ly/NGjfqj  @RavenCourts

I want to participate.  I want to engage.  I want to hear and be heard.  I want to remember and be remembered.  I want to be interesting.  I want to be interested in my community.  For me, less is more, facilitating my interests…

Courtney Seiter  @content_muse Exactly! Easiest way to be remembered.

What do you think, valued readers?  Does more content real estate inspire less occasions to connect?  I believe leveraging  less real estate is more effective/valuable in creating “True Fans.”  Do you?

Anthony Pensabene

7 thoughts on “Mo Content Places, Less Comment Occasions?

  1. I don’t think G+ or Inbound are taking too much away from blog comments. Currently, I see little commenting on either platform. More on G+, but it’s usually the same handful of people who actually use it.

    I agree with the theory of replying to every comment on your site, but sometimes there is simply no valuable follow-up response avaialable. Constantly writing ‘thanks for commenting’ on your own blog puts you in-line with the guy who writes ‘nice post’ on everyone else’s.

    Also, Biggie Smalls is the illest.

    1. Thanks for adding, Anthony. I too have not seen many comments in Gplus..and hardly any convo at all from inbound. I understand what you’re saying about obligatory replies/comments. I do think the host should be overly gregarious though..especially if some people feel meekish or intimidated in offering thoughts (which is silly but understood). You have a real opportunity to make a connection with visitors. The choice is yours. I walked into a store for the first time earlier today.. The worker (who I later found to be the owner) could have let me walk around…and possibly out moments later. However, he was interested in me. He asked questions. In short, I made a connection and will think of him and how he made me feel welcome in his establishment the next time I am in need of his products.. Even being a bit jocose about the brevity of someone’s statement, may tickle their funny bone or disarm them, making them feel more welcome and perhaps more comfortable next time.

      “Poppa been smooth since days of underoos”

  2. I agree with Anthony P’s comment, you can never be too gregarious. Its a subliminal message to people that tells them because you value what they have to say with a response, that you put out the same amount of value into what you do. As for trying to come up with a response for every comment, there are ways to do that without turning into the “nice post” guy. G+ shows where someone is located. For example, give them a “Thanks [person] for giving me feedback! I’m glad I have readers from all over, even from New Mexico:)”. Its short, you are appreciative, and you’re acknowledging that you have checked out their profile to see where they hail from.

    1. Thanks for adding, Mya. Really good point. I understand perhaps for some, one can’t get around to responding to all people/comments; but, a blogger should commit often (even if don’t respond to someone, if they see blogger regularly does, it gives a different impression than if blogger regularly doesnt.) Your mention of taking a look at them more as people for engaging and responding and not just a comment is spot on. In teaching, the first day I asked students to fill out a card expressing outside interests. It made the ongoing relationship more tangible and people centered.

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