I may as well start, using a symbol. Let’s use Nick’s Links for an example. I hook up with Nick’s weekly email; he offers a wide variety of information, breaching a wealth of business strategy topics.
Nick’s offering a service in exchange for consumption. His provision affords his brand more traffic and exposure. The array of business topics appeal to a wide readership, especially those who consume information and possibly need Nick’s other services.
While Nick’s free service warrants time and resources, Nick places himself in a situation to strengthen his brand and introduce more people to his personality and other services.
It’s clever. He adds value, and he attracts consumers and opportunity for his brand. He’s not begetting so many links (oops) per say, but he’s getting something better. Opportunity for others to know his personality/brand. What he does from that isolated instance is up to him. Exposure offers limitless potential.
I have written a number of guest posts, and deeply appreciate the opportunity. It enables more people to come back to Content Muse, follow me on Twitter, offer me clientele, and furthers opportunity to learn and share the community.
Guest posting wasn’t about the links or the anchor text. It was about the opportunity to share my brand. My gracious hosts help/ed me build my brand. One could cornerstone a kingdom on guest posting. As mentioned above, the true treasure of a guest post is the granted opportunity.
Disgruntled editors oppose those who seek guest opportunities for other reasons, such as getting a link and using the guest process as a cog in a larger, online marketing machine of questionable direction. I was once asked by someone, “How many [guest opportunities] do you think you can get per week?” (I vomit in my mouth.) I’ll assume this expert‘s chops were salivating with visions of scale.
No, it’s not a scaled process. Opportunity should not be a scaled, but rather a highly respected enterprise.
Rule of 3′s Company
Comedians can teach marketers a lot. For example, the ‘rule of three‘ is oft employed, the proverbial ‘set em up and knock em down’ of comedy. Comedians, such as Seinfeld, are incredible observers, implementing popular and mentally available scenarios, something we can ‘relate’ to, in their pieces.
Recognized scenarios create the needed ‘point A to point B’ train of thought, so the comedian may derail logic with a punchline. We’re caught with our ‘outside the box’ pants down. Assuming, whether conscious or unconscious, makes us better targets for the impending humor.
This is a well-loved George scene, where George begins doing ‘the opposite,’ prompted by Jerry. In this case, the opposite benefits him.
Doing something different benefits publishers hosting guests. To date, I have not opened the Content Muse gates to guest authors, but I entertain the notion.
Content Muse has hosted nearly fifty posts thus far, all by yours truly; however, I don’t want the Musers to get restless, and as a derivative of my playful personality, like to keep people guessing.
Be on the lookout for one of Muse’s mates to breach the scene.
Team Edward or Jacob?
The subheading is a Twilght reference. I am comfortable in my masculinity to admit I’ve perused the series’ pages and employed the books in tutoring.
“What are you into reading?”
“(uses the force.) How about Lord of the Flies? Your class is reading that, and I have also read it” (smiley face)
“Meh. I like Twilght better.”
“Understood, my wonderful student, my consumer. I shall relay my content and services in your terms, becoming familiar with the series to do so.”
[gives customer a smile :) and enters the magical world of the Cullens.]
Metaphors help relate information. Allow me to use another to demonstrate another guest posting insight pertaining to both authors and hosting sites.
Guest posting is a community action. When good content provider/host relation is found, the opportunity affords community participation and mutual benefit.
How many of you are familiar with the World Wrestling Federation? I watched a decent amount of WWF as a kid. The federation would hold Saturday Night Main Event matches in the eighties, one variety being ‘lumber jack’ bouts.
It was often the main event of the night, a one-on-one bout, with the unique element being wrestlers from both sides,
blackhat and whitehat bad and good supporting their represented peer by ringside.
That’s pretty cool. It’s kind of like Revell, Hathaway, Barker, Dyson and other peers coming to see my writing on sites other than Content Muse.
I appreciate the support. I want to give my mates a good show and bring value and opportunity to my host in an equal or greater fashion they have supplied to me.
Remember what they have supplied – limitless opportunity for my brand to make an impression on present and future readers.
A guest opportunity, a guest opportunity, my content kingdom for such..