Let me get all ironic on you, relaying how I’m constantly inspired by you.
A little encouragement goes a long way. thank YOU. Yes, YOU too. Don’t get all shy on me. It’s cool. Take credit when deserved, Musers.
It’s great sharing information in our community. I dig how inbound.org now has a community conversation option. Well done, crew.
We’re beginning to look like a community up in this piece.
I notice an interesting post on the Blue Glass blog. Kevin Gibbons collected tweets related to the BlueGlassX event, delivering them in a consumable and helpful way. Nice. I’ll assume he called upon his notes as well as the #BlueGlassX tag for cultivation.
What if I wanted to emulate this variety of content for a client? Perhaps crowd-sourced tweets are not applicable to every vertical, but likely for some.
Let’s say my client runs a sport’s collectibles outfit. There are a number of ways to field the strategy.
Perhaps we want to target a specific sport. Maybe we want to locally or nationally target. How about focusing on collectibles rather than live sports? And so on.
I have a male confession (mindlessly readjusts crotch area of pants).
That’s a market observation a Philadelphia collectible’s marketer must make. Study the market, and you begin to understand what motivates its individuals. You get in their head, using content to create an emotional and physical response.
I hear the Eagles lack desirable outcomes this season. I’m more than sure the people, the consumers, have opinions.
Starting with Twitter, let’s see some hash tags related to the NFL team. Let’s start creatively with #Eagles, shall we?
Let’s look at a small sample of tweets, identifying ideas and seeing what’s on peoples’ minds.
There is tweet speak of current events, rivalries, negative keywords (Eagles, the rock band), and lingerie.
We can get content ideas for the collectible client’s blog, its social media interactions, etc, using this search, but let’s get more emotional.
I’ve mentioned the Eagles are not ‘doing well’ this season. Let’s get colloquial, like real people, going as far as saying, ‘they suck.’ (I don’t condone curse words.)
Let’s see if Twitter hash tags mirror colloquial speech. Oh snap-a-doodle-doo, sometimes they do.
Perhaps I could organize the “Best of #EaglesSuck Tweets” post. Maybe I take the ‘peanut gallery’ or ‘armchair quarterback‘ notion a step further, organizing “If We Were Andy Reid” post.
I’m going to do a Twitter bio search for “Philadelphia Eagles,” because I want to see some account information related to tweople, such as influence, age of their account, their followers, etc.
For example, who is most influential with “Philadelphia Eagles” in their bios?
If I was operating the Philly-region collectible’s Twitter handle, I might begin taking note of who tweets often, what they tweet about, and so on, comprising a compendium of tweets like Gibbons did in his post.
The collection could be about a game, an event (injury), a player, etc.
What if I wanted to get the crowd involved? I could easily hit them up on Twitter, inviting their engagement.
Look what Patrick did to Eubanks today.
Patrick wrote a scholarly piece on SEO time travel. It was well done, and a number of people were intrigued by Pat’s SEO-fortune telling acumen.
Okay, where were we?
…oh yes, sometimes I check out; we were discussing memory.
So, let’s explore another option, using AllMyTweets. I notice Eagles player, Brandon Graham, has an influence score of 83, tweeting 10,000+ times. He’s an active tweeter.
Say I wanted to showcase Brandon Graham, maybe even try to get his attention with a Brandon-focused post, assuming he’s not like SEO influencers and will actually be personable. (I kid. I kid. Or do I?)
What makes this dude tick? I did a quick search for “Brandon Graham interview Philadelphia Eagles.” Take a look. Back when he first started with the Eagles, he was eager to get to know the fans.
Maybe I’ll use AllMyTweets to see what he’s said about “Philly” since playing here. I’ll put his handle name in AllMyTweets, then using ctrl+F, I’ll get hip to “Philly”-specific tweets.
After content construction, I could tempt his attention with a tweet as Patrick did above. One could also do the same with any crowd-sourced tweets collected/curated above.
One could even curate the “top Eagles’ twitter feeds,” using the tools suggested above. Take a look at what Sean Revell (aka the Captain Hook of SEO)
did with this post below. He made a twitter-curation feed.
Great idea, Sean.
Well, I think that about does it today, faithful Musers. I’ve put in a shift at Content Muse as well as #Sebald’s cirque-du-SEO, writing upon Google image search. I think I’ll continue my night doing manly things, like reading poetry and taking a ‘bubble tub.’
Cheers, mates. Until we content ourselves again..
P.S. – My friend and peer, John-Henry Scherck has started a new blog on traffic, links, and content. I noticed this in the prose of his first post on correcting
Zero links makes Muse sad . Well, it is Links-mas – let’s make it reign up in here.