green your marketing with tweet curation & bubbly content

Posts by Anthony

Let me get all ironic on you, relaying how I’m constantly inspired by you.

I am.

A little encouragement goes a long way.  thank YOU. Yes, YOU too.  Don’t get all shy on me.  It’s cool. Take credit when deserved, Musers.

It’s great sharing information in our community.  I dig how inbound.org now has a community conversation option.  Well done, crew.

We’re beginning to look like a community up in this piece.

.

I notice an interesting post on the Blue Glass blog.  Kevin Gibbons collected tweets related to the BlueGlassX event, delivering them in a consumable and helpful way.  Nice.  I’ll assume he called upon his notes as well as the #BlueGlassX tag for cultivation.

What if I wanted to emulate this variety of content for a client?  Perhaps crowd-sourced tweets are not applicable to every vertical, but likely for some.

Let’s say my client runs a sport’s collectibles outfit.  There are a number of ways to field the strategy.

Perhaps we want to target a specific sport.  Maybe we want to locally or nationally target.  How about focusing on collectibles rather than live sports? And so on.

I have a male confession (mindlessly readjusts crotch area of pants).

I don’t really follow sports, other than hockey and surfing.  But, I grew up around and presently live in the Philly region.  People obsess about sports here.

That’s a market observation a Philadelphia collectible’s marketer must make.  Study the market, and you begin to understand what motivates its individuals.  You get in their head, using content to create an emotional and physical response.

I hear the Eagles lack desirable outcomes this season.  I’m more than sure the people, the consumers, have opinions.

Let’s use Twitter, Followerwonk, and AllMyTweets.

Starting with Twitter, let’s see some hash tags related to the NFL team.  Let’s start creatively with #Eagles, shall we?

Let’s look at a small sample of tweets, identifying ideas and seeing what’s on peoples’ minds.

There is tweet speak of current events, rivalries, negative keywords (Eagles, the rock band), and lingerie.

We can get content ideas for the collectible client’s blog, its social media interactions, etc, using this search, but let’s get more emotional.

I’ve mentioned the Eagles are not ‘doing well’ this season.  Let’s get colloquial, like real people, going as far as saying, ‘they suck.’  (I don’t condone curse words.)

Let’s see if Twitter hash tags mirror colloquial speech.  Oh snap-a-doodle-doo, sometimes they do.

Perhaps I could organize the “Best of #EaglesSuck Tweets” post.  Maybe I take the ‘peanut gallery’ or ‘armchair quarterback‘ notion a step further, organizing “If We Were Andy Reid” post.

There are a number of things one can do with free data at hand.  However, I have a Moz account, granting access to Followerwonk.  (I believe I used it a time or two before.)

I’m going to do a Twitter bio search for “Philadelphia Eagles,” because I want to see some account information related to tweople, such as influence, age of their account, their followers, etc.

For example, who is most influential with “Philadelphia Eagles” in their bios?

If I was operating the Philly-region collectible’s Twitter handle, I might begin taking note of who tweets often, what they tweet about, and so on, comprising a compendium of tweets like Gibbons did in his post.

The collection could be about a game, an event (injury), a player, etc.

What if I wanted to get the crowd involved?  I could easily hit them up on Twitter, inviting their engagement.

Look what Patrick did to Eubanks today.

Patrick wrote a scholarly piece on SEO time travel.  It was well done, and a number of people were intrigued by Pat’s SEO-fortune telling acumen.

He got his market interested.  Remember Courtney Seiter’s suggestion; I’ve agreed with it before, but we must emphasize for sake of long-term memory.

Okay, where were we?

…oh yes, sometimes I check out; we were discussing memory.

So, let’s explore another option, using AllMyTweets.  I notice Eagles player, Brandon Graham, has an influence score of 83, tweeting 10,000+ times.  He’s an active tweeter.

Say I wanted to showcase Brandon Graham, maybe even try to get his attention with a Brandon-focused post, assuming he’s not like SEO influencers and will actually be personable. (I kid. I kid. Or do I?)

What makes this dude tick?  I did a quick search for “Brandon Graham interview Philadelphia Eagles.”  Take a look.  Back when he first started with the Eagles, he was eager to get to know the fans.

Maybe I’ll use AllMyTweets to see what he’s said about “Philly” since playing here.  I’ll put his handle name in AllMyTweets, then using ctrl+F, I’ll get hip to “Philly”-specific tweets.

After content construction, I could tempt his attention with a tweet as Patrick did above.  One could also do the same with any crowd-sourced tweets collected/curated above.

One could even curate the “top Eagles’ twitter feeds,” using the tools suggested above.  Take a look at what Sean Revell (aka the Captain Hook of SEO)

did with this post below.  He made a twitter-curation feed.

Great idea, Sean.

Well, I think that about does it today, faithful Musers.  I’ve put in a shift at Content Muse as well as #Sebald’s cirque-du-SEO, writing upon Google image search.  I think I’ll continue my night doing manly things, like reading poetry and taking a ‘bubble tub.’

Cheers, mates.  Until we content ourselves again..

P.S. –  My friend and peer, John-Henry Scherck has started a new blog on traffic, links, and content.  I noticed this in the prose of his first post on correcting mispellings.

Zero links makes Muse sad :(  .  Well, it is Links-mas – let’s make it reign up in here.

About these ads

9 thoughts on “green your marketing with tweet curation & bubbly content

    1. thanks for your read, Ryan. i appreciate your observation. i was hanging recently at BlueGlassX with @MannyRivas . he did a great presentation and works with Marty Weintraub, who did a multi+-layered presentation at Mozcon, which was other-worldly.

  1. 1 – Bubba looks like a cool dog. You can tell by the look in his eyes that he has seen things. Great things that a human will never see.

    2 – I like the musers bit below, very good idea.

    3 – The site refresh looks cool. Like the font.

    4 – I can’t believe that I was in the top 5 on inbound for a while :) That’s what happens when you add an interview post and a post by Rishi.

    5 – Inbound is coming along nicely. I tried to add some input here > http://www.inbound.org/articles/view/the-future-of-inbound-org-slidedeck . What do you think?

    6 – “I kid. I kid. Or do I?” – I’m going to go with… unsure.

    7 – This is a great way to review personal content to help make a decision before creating a piece of linkbait. There is often a complaint about how to create new types of content/keeping it from getting stale well this post describes a technique that is infinite in possibilities.

    8 – Merry Christmas dude.

    1. #00001010000000001

      Bubba is the coolest, brought me on a number of his adventures, as well as dropped invaluable knowledge.. #greatfriend

      #10100000000000002

      thanks, dude – i project Muser world domination any moment now..

      #00000000000101003

      notice the zeroes and ones above. :p

      #10101010101001014

      thanks for your help and suggestions on the design/placement/transparent hypnotism (you’re all getting sleepy..)

      #01010101010101015

      well, what an inopportune time to ask..let me go check (gets in internetz space jeep, bumps tunes, http://www.youtube.com/watch?v=TXyFYNiV-9I , puts on seat belt (safety first, kids (shiny smile)))..flies back.

      i like that idea a lot. like a community-sourced library of the best resources. that would be useful. forget the influencers. they’re old and not hip to the kids’ music records these days.

      #10101010101010106

      #ironicsarcasm – the irony is, i’m really not being sarcastic..or am i?

      #00001111000011107

      thanks dude – i appreciate that. i celebrate surveying the market as much as possible. each project lends itself to the market a bit differently, depending on the sales cycle and nature of the vertical, but the notion of listening/observing is a good call in marketing methinks.

      #00000111119191918

      merry xmas, my friend. it’s been cool being on board the ship #hook .. i look forward to what we and the merry band get in next. cheers.

  2. want to leave this NY Times article here for reader thought:

    http://www.nytimes.com/2012/12/23/magazine/laptop-prop.html

    it discusses ‘crowds,’ how we assume they are entities, yet composed of individuals. there is no rationale in thinking of ‘crowds’ as an entity we can accurately predict. there are too many respective variables at play.

    food for thought re approaching a ‘market.’ the term itself bothers me a bit.. in theory, it’s a marketing convenience, a way to ‘scale’ targeting for instance, but my suggestions in the above article, champion seeing a marketing more in subsets, and ideally, seeing every person..as an individual person.

make us think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s