What do you want to be when you grow-up on Google?
A few years ago, I wanted to be “Content Muse.”
Things done changed.
If we’re lucky, life, and search engines within, change, posing new experiences, challenges, or whatever labels we use.
Recently, I’ve taken the novel approach of calling myself Anthony Pensabene, the writer. The epithet has a nice ring and much nicer than devilish monickers thrown about my horns by past observers.
Minutes from now, I’ll have another idea, be someone different, not fundamentally influencing immediate business yet chosen nicknames and aliases influence SERs.
Webmaster Tools identifies the following as top-search queries related to my site:
These, most-linked, incoming terms:
These, all-time search queries identified by WordPress.com:
I’ve done well naturally (and otherwise) aligning digital properties with a sought branded term: “content muse.”
Congratulations to me, but like a fickle fat boy in a candy shop, I’ve changed direction.
I don’t desire targeting ‘content muse’ any longer.
I want Anthony Pensabene, the writer.
I’ll need to change peoples’ references as well as re-engineer digital legacies.
For example, a number of links, associated to this specific Twitter profile, influence an “Anthony Pensabene” search.
I suspect whomever adopted the handle “content_muse” kept “Anthony Pensabene” the account holder’s name.
My new account’s name, “Mr. A,” (mystery..get it! #mindblown) is not helping.
I’ll modify the account holder’s name to see how it influences the SERs related to a search for “Anthony Pensabene.”
My new Twitter handle reflects fresh endeavors of branding (@writer_for_hire), or changed ‘search major’ if we’re making a college ed. comparison.
It’s easy to ‘live in the moment,’ expecting to feel the same, with similar goals and desires regarding specific branding terms (
SEO, online marketing, marketing).
Some thoughts on branding, “Anthony Pensabene, the writer”:
- Changing peoples’ perceptions through seeing it in text (emails)
- Changing account names on social media profiles (and possibly including name of blog – remember, my blog’s ‘old’ name used to be “content muse”)
- Writing a post describing the difference between ‘content muse’ and ‘Anthony, the writer’